SAN RAFAEL ‘71 — THE SR71 EXPERIENCE
San Rafael ‘71 is a cannabis brand that’s all about the spirit of the 1970s. Since we weren’t allowed to advertise or promote the brand on social or traditional media, we pitched an “educational” pop-up space a month before legalization—The San Rafael ‘71 Experience.
The main floor featured a used record shop, a 70s-inspired living room setting, retro arcade games and an area for local artisans to showcase their complimentary brands.
Down in the basement, we hosted numerous memorable band performances, including Tokyo Police Club, Crown Lands, FRIGS, and The Elwins.
Open from September 14 – 30, 2018, the pop-up saw over 3,600 visitors, and was only hit with one government fine.
CW: Shane Terry
AD: Nathalie Black
ACDs: Jeff Collins, Anton Ratinsky
CD: David Crichton
